Jungle
Jungle is an AI-powered learning platform for 2M+ users that transforms lecture slides, notes, and recordings into interactive quizzes and personalized study experiences. I was brought on to rethink the platform's user experience and creative identity, leading a year-long redesign of its visual language, gamification systems, and interactive learning experience.
I led a comprehensive UX and design audit, identifying opportunities to improve engagement, visual consistency, and the platform's gamification experience. I developed a new creative direction and redesigned the product's visual identity, illustrations, and interactive elements, directing an external motion design studio to bring the new experience to life. I also conceptualized and designed new gamification systems, including a progression-based river journey, customizable characters, achievement badges, and reward mechanics. Beyond gamification, I redesigned the homepage, refined the platform's UI, and explored iOS widget experiences focused on learning engagement and retention.
ROLE
Creative Lead, Product Experience
DELIVERABLES
Creative direction, Gamification strategy, Visual identity
SKILLS
Creative Direction
Product Design
Gamification Design
UX Strategy
Visual Design Systems
